Services · Amazon Vendor

Amazon Vendor Central agency

We run the Vendor (1P) channel for brands that sell to Amazon: annual negotiation, catalogue, operations, invoicing and deduction recovery, across all European marketplaces.

Request your free auditBook a call with a senior
Amazon 1P

What we do for Vendors

Sell to Amazon, which resells to the customer. Less operational work, more distribution, but margin and deductions need checking every month.

Analysis and audit

Market analysis and audit

A project’s potential and sustainability start from an in-depth analysis of the market, the brand and the products.

  • Audit of the Amazon and Amazon Ads channel, if already active
  • Margin and revenue analysis
  • Market share and market value analysis
  • Content review: titles, bullet points, images, enhanced content and Brand Store
Category auditSample data
Category value per month€ 2,4 M
Brand share7,8%
Leader31%
Comp. 218%
Comp. 312%
Brand7,8%
Listings to improve12 ASIN
Vendor Central · AVN

AVN support and negotiation management

The Annual Vendor Negotiation sets the year’s margin, terms and co-op. We prepare it with data and support the brand at every step with Amazon.

  • Analysis of current terms: back margin, co-op, payments, logistics
  • Simulation of the impact of Amazon’s requests on the P&L
  • Negotiation strategy and counter-proposals
  • Support on calls with vendor managers and category teams
  • Cost price renegotiation (CPI) during the year
AVN negotiationSample data
Amazon’s request+3.0 points
Closed at+0.8 points
Back marginRenegotiated
Payment terms60 days
Freight allowanceConfirmed
Catalogues and content

Vendor catalogues and content

Vendor unlocks content Seller doesn’t have. We build the catalogue for SEO and GEO and link it to conversion.

  • Catalogue setup and maintenance, including bulk
  • SEO and GEO for titles, bullet points and keywords
  • Images, videos and short videos
  • A+ and A+ Premium content
  • Brand Store and Brand Registry
Vendor contentSample data
ASINs with Premium A+42
Conversion+11%
Videos on the listing28 ASIN
Brand StoreActive
Brand RegistryActive
Operations

Full operations support

We handle day-to-day Vendor operations, from orders to deliveries, because every warehouse error turns into a deduction.

  • PO confirmation, fill rate and Direct Fulfillment
  • ASN, labels and delivery requirements
  • EDI integration
  • Chargeback prevention by code and ASIN
  • Demand forecasting and CRaP prevention
  • Case management with Vendor support
POs and deliveriesSample data
Fill rate96%
On-time deliveries98%
ASN€ 1.240
Labels€ 780
Delays€ 370
Products at CRaP risk2 ASIN
Accounting and invoicing

End-to-end accounting and invoicing

We issue and check invoices to Amazon and reconcile every payment. Every euro withheld has a cause and, where possible, we recover it.

  • Invoicing to Amazon and handling rejected invoices
  • Invoice and payment reconciliation (remittance)
  • Deduction analysis by code and by ASIN
  • Documented shortage and price claims, within Amazon’s deadlines
  • Monthly report for your finance team
Deductions this quarterSample data
Deductions€ 48.300
Recovered€ 9.150
Shortage€ 21.400
Price claim€ 10.200
Co-op€ 8.600
Chargeback€ 8.100
Open claims14
Strategy and management

Vendor channel strategy and management

We run your Vendor account end to end: commercial plan, promotions, advertising and, when it makes sense, a hybrid model with Seller.

  • Annual business plan and marketing plan
  • Vine, Subscribe & Save, coupons and Lightning Deals
  • Prime Day, Black Friday and events
  • Sponsored, DSP and AMC
  • Hybrid Seller and Vendor strategy on the same brand
Retail media in detail
Annual planTypical plan
Vine and Subscribe & SaveJan · Mar
Prime DayJuly
Black FridayNovember
Sponsored and DSPAll year
Specialist services

Services built for Vendors

The activities that weigh most on a Vendor account’s margin, each with its own service.

AVN

Annual negotiation

We prepare the annual negotiation with data and support the brand in the calls with Amazon.

AVN Program
€

Shortage and chargeback recovery

We check every deduction, open disputes and recover what was withheld without reason.

Vendor recovery
Co-op

Co-op and marketing funds

We read co-op agreements and check that the funds paid to Amazon deliver a return.

Read the guide
Ads

Advertising for Vendors

Sponsored Ads and Amazon DSP coordinated with the Vendor’s availability, pricing and promotions.

Amazon Advertising
FAQ

Amazon Vendor Central: frequently asked questions

What is Amazon Vendor Central?

It is the 1P model: the brand sells to Amazon as a supplier, Amazon buys the goods and resells them to the end customer. Retail price, delivery to the customer and customer service are handled by Amazon.

What does an Amazon Vendor agency do?

It runs the account on the brand’s behalf: annual negotiation, catalogue and content, orders and deliveries, invoicing, deductions and advertising. The goal is to protect margin and grow sell-out.

Vendor or Seller: which is better?

It depends on margins, logistics and how much control you want over price and brand. Many brands use both models. See our guide Amazon Vendor vs Seller.

Can you recover deductions Amazon has already taken?

Yes. We analyse shortages, chargebacks and other deductions and open disputes where there are grounds. See Amazon Vendor recovery.

Can you support us in the annual negotiation with Amazon?

Yes. We prepare the Annual Vendor Negotiation on your P&L data and join the calls with the vendor manager.

How do we start?

With a free Vendor account audit or a 30-minute call with a senior.

Request a free consultation

Let’s talk about your project

The first call is free: a 30-minute working session with a senior, not a pitch.

Book a call with a seniorsales@bettershop-consulting.com