TikTok Ads
On TikTok you can advertise to build brand awareness and drive traffic, or to sell directly in the shop. They’re two models with different goals, formats and metrics. We run both.
From the feed to the cart
In the first model the video takes the customer to Amazon or your site. In the second, the purchase happens inside TikTok, during a video or a live.
TikTok Ads for the brand
Social stays with the brand or its agency. We work alongside them and align on strategy, TikTok Ads Manager campaigns and measuring traffic to Amazon or your e-commerce.
- Alignment with the brand and its social agency
- In-Feed Ads, Spark Ads and TopView
- Traffic to Amazon with Amazon Attribution
- Interest, behaviour and lookalike audiences
TikTok Shop Ads
Campaigns to sell directly inside TikTok Shop. The purchase happens in the app and the metric is GMV.
- GMV Max on products and catalogue
- LIVE GMV Max during lives
- Spark Ads on creator videos
- Campaigns for events and promotions
Vertical videos, made for TikTok
Each format has its own goal. Videos are made by the brand, its agency or creators: we handle strategy, campaigns and measurement.
Videos in the For You feed, among users’ content.
Promote brand or creator videos, with real likes and comments.
The new collection is live
Learn moreThe first video when the app opens, full screen.
Automated campaigns on products and catalogue, measured on GMV.
A boost during live shopping, to bring viewers and orders.
Soft hands in 10 seconds
Videos with the product page linked, purchase in one tap.
A channel that is still young
TikTok Shop in Europe is just starting: those who start now get ahead of competitors.
Fewer advertisers in your category and ad costs that are still low.
TikTok supports sellers who join the platform’s promotions, campaigns and events.
From kickoff to go live
Goals, target, priority products and launch timing.
TikTok Ads Manager, pixel or linked Shop, access permissions.
Creator selection and videos made for TikTok, not adapted.
Formats, budgets and audiences for each goal.
Campaign launch and first read of results.
Creative testing, budget moved to what sells, monthly reports.
Which model to choose
| TikTok Ads for the brand | TikTok Shop Ads | |
|---|---|---|
| Goal | Awareness and traffic | Shop sales |
| Where people buy | Amazon or your website | Inside TikTok |
| Platform | TikTok Ads Manager | TikTok Shop Seller Center and GMV Max |
| Main KPI | CPM, CPC, attributed sales | GMV, ROI, cost per order |
| Best for | Brands selling on Amazon | Brands with an active TikTok Shop |
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.