Selling on Allegro
Allegro is Poland’s leading e-commerce platform and is growing in the Czech Republic, Slovakia and Hungary. We take your catalogue to where Polish shoppers actually buy.
Why Allegro
In Poland, most online purchases go through Allegro, not Amazon. And there are still few international brands.
Source: Allegro, Q3 2025 results and full-year outlook.
Allegro in Europe
Account setup and catalogue in Polish
We open and configure your Allegro account, build the catalogue in Polish and adapt it to the platform’s categories and parameters.
- Business account setup and verification
- Polish catalogue with category parameters
- Prices in złoty and price lists by country
- Allegro Smart! offers
Allegro Ads
Sponsored campaigns in search results and on product pages, optimised for sales and margin.
- Sponsored offers
- Display campaigns
- Reports on sales and cost per order
One Fulfillment, shipping and returns
Shipping with One Fulfillment by Allegro or from our 3PL in Europe. Returns and customer service in Polish.
- One Fulfillment by Allegro
- 3PL from the European Union
- Returns and customer service in the local language
- Selling through Bettershop as Merchant of Record
Allegro accounting
We keep the admin side of Allegro under control: commissions, Allegro Ads and shipping costs, payouts and VAT, so the numbers match your company books.
- Commissions, Allegro Ads and shipping, line by line
- Allegro payouts reconciled with the bank account
- Polish VAT and OSS, summaries for your accountant
- Returns and refunds checked
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.