Amazon Marketing Cloud
AMC is the Amazon Ads clean room. As an Amazon Ads Ad Tech partner we work directly on AMC and give the brand all the data, not just standard reports.
AMC analyses, ready to open
Path to conversion, new customers, Sponsored and DSP overlap, frequency and time to conversion: AMC analysis templates we open on the brand’s data.
What AMC is
AMC combines ad events and Amazon purchases anonymously and securely. With SQL queries you can answer questions that standard reports don’t cover.
Purchase paths
Which ad combinations actually lead to a purchase.
New customers
New and returning by format, audience and creative.
Custom audiences
Segments nobody else can build, ready to activate in DSP.
Overlaps
How much Sponsored Ads, DSP and Streaming TV overlap.
All the data, in and out of Bettershop Analytics
Being an Amazon Ads Ad Tech partner lets us connect AMC to our tools and give the brand complete data, not just a summary.
- Custom AMC queries for each brand
- Data export into Bettershop Analytics dashboards
- AMC audiences activated straight away in DSP
- Customer lifetime value analysis
From the brand’s questions to action
We start from what the brand wants to know, write the queries, read the results and turn them into a media plan.
- Defining the business questions
- SQL queries and analysis
- Budget and audience recommendations
- Activation and measurement in DSP
How AMC works
AMC anonymously combines Amazon Ads signals with the brand’s first-party data. This is where custom audiences, advanced measurement and insights that standard reports don’t show come from.
AmazonMarketing Cloud
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.