Selling on Bol
Bol is the go-to online shop in the Netherlands and Flanders. Often overlooked by European brands until their competitors are already there.
Why Bol
In the Netherlands and Belgium, Bol is the first place people look for a product online.
Source: bol, data as of June 2026.
Bol in Europe
Account and catalogue in Dutch and French
We open your partner account, build the catalogue with the attributes Bol requires and translate it into Dutch and French for Belgium.
- Bol partner account setup
- Catalogue with EAN and category attributes
- Dutch and French translations
- Pricing and promotions
Sponsored Products on Bol
Sponsored campaigns in Bol search results, managed by keyword and product, with reports on sales and cost.
- Sponsored Products
- Keyword and bid optimisation
- Monthly report on sales and ACoS
Logistiek via bol (LVB) and returns
Shipping with LVB, Bol’s managed logistics, or from our 3PL. Returns and customer service in Dutch.
- Logistiek via bol (LVB)
- 3PL from the European Union
- Returns and customer service in the local language
- Selling through Bettershop as Merchant of Record
Bol accounting
We check Bol invoices and payouts: commissions, LVB and Sponsored Products costs, returns and refunds, reconciled with the bank account and your books.
- Commission invoices and LVB costs
- Sponsored Products costs
- Payouts reconciled with the bank account
- Dutch and Belgian VAT, summaries for your accountant
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.