TikTok Shop management in Europe
Shop setup, catalogue, creators, live shopping, advertising and logistics. We run the whole channel across Europe and the UK as a TikTok Shop Partner.
Why sell on TikTok Shop
Discovery happens in the feed, purchase in the in-app checkout. Beauty, food, home and fashion are the fastest-growing categories.
TikTok Shop in Europe
Setup, verification and category approval
Opening a shop looks simple. Then come business verification, approval for restricted categories, and rules on content and returns.
- Shop setup and verification for each country
- Option to sell through Bettershop as Merchant of Record, without your own account
- Approval for restricted categories (food, beauty, supplements)
- Integration with warehouse, carriers and ERP
- Setting up prices, promotions and coupons
Product listings for TikTok
People search differently on TikTok. We take care of titles, images and descriptions for TikTok’s internal search and for conversion.
- Titles and attributes for TikTok search
- Product page images
- Channel-specific bundles and offers
- Translations for each country
Creator and affiliate programme
We build affiliate programmes that grow month after month: choosing the right creators, samples, commissions and sales tracking.
- Creator research and selection by category and country
- Open collaboration and target collaboration
- Sample sending with sales attribution
- Commission and payment management
- Licensing creator content for ads
Live shopping and shoppable videos
Lives are when you sell the most. We organise them with hosts, scripts and dedicated offers, and support brands and creators on shoppable video strategy.
- Hosts, scripts and running order for lives
- Brand lives and creator lives
- Shoppable video consulting with brands and creators
- Content calendar and seasonal campaigns
TikTok Shop Ads
Shop campaigns are measured on in-app sales: GMV Max, LIVE GMV Max and Spark Ads on creator videos.
- GMV Max on products and catalogue
- LIVE GMV Max during lives
- Spark Ads on affiliate creators’ videos
Logistics, returns and customer service
Shipping by TikTok where available or from our warehouse. We handle returns, refunds, disputes and customer messages in their language.
- Fulfilled by TikTok where available, or a 3PL in Europe
- Shipping times and shop performance
- Returns, refunds and disputes
- Customer service in the local language
- Option to sell through Bettershop as Merchant of Record
TikTok Shop accounting
We reconcile TikTok Shop settlements with your books: sales, platform and creator commissions, shipping and returns, line by line.
- Settlements: sales, TikTok commissions and creator commissions
- Sample, shipping and return costs
- Payouts reconciled with the bank account
- VAT by country and reports for your accountant
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.