Services · Rufus and AI search

Optimisation for Rufus and AI search

Rufus, Amazon’s AI assistant, answers customer questions and recommends products. ChatGPT, Gemini and Perplexity do the same. We check how they rank you, optimise your catalogue and content and, where needed, sponsor the product to bring the customer to buy on Amazon.

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What’s changing

What changes with Rufus

Customers ask “which is best for a 3-year-old?” instead of typing “kids cream”. AI answers by reading attributes, content, questions and reviews.

Complete attributes

AI uses the structured data in the listing. A missing attribute is a question your product doesn’t answer.

Content that answers

Titles, bullets and A+ written to answer real customer questions, not just to hold keywords.

Reviews and questions

We analyse what customers say to understand what AI reports about your product.

Monitoring

How AI ranks you

We ask AI assistants the typical questions in your category and record whether your product appears, in what position, and who gets recommended instead of you.

AI assistantExample
What’s a good pistachio spread to give as a gift?

Here are three popular options, chosen based on ingredients, reviews and price:

1Pistachio cream 200 g★ 4.6 · Your product
2Organic pistachio cream 190 g★ 4.4 · Competitor
3Pistachio spread 300 g★ 4.3 · Competitor
Sponsored
AD
Pistachio cream, gift boxBrand ad, with a link to the listing
Buy on Amazon
How an AI assistant answers, with a sponsored ad
Bettershop Analytics: AI listing optimization, from the original listing to the approved version
The service

Optimisation for Rufus and AI search

We start from the questions customers actually ask in your category and check how AI answers them. Then we fix the listing.

  • Map of customer questions by category
  • Regular tests of answers from Rufus, ChatGPT, Gemini and Perplexity
  • Completing catalogue attributes
  • Rewriting titles, bullets and A+ in a question and answer format
  • Review analysis and action on weak points
AI visibilitySample data
Rufus8 out of 10
ChatGPT6 out of 10
Gemini4 out of 10
Perplexity3 out of 10
Attributes missing from the catalogue9
Advertising in AI

ChatGPT Ads and ads in answers

Since August 2026 ChatGPT also shows ads in Italy and the rest of Europe, separate from the answer and labelled as sponsored. We prepare the product catalogue and run the campaigns to bring people asking AI for advice straight to the Amazon listing or the brand’s shop.

  • Product catalogue for ChatGPT ads
  • Campaigns on your category’s questions
  • Destination: Amazon listing or brand shop
  • Tracking clicks, sales and cost per sale
Where the ads appearTypical plan
ChatGPTBelow the answer
RufusInside the answers
Search enginesAI formats
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Let’s talk about your project

The first call is free: a 30-minute working session with a senior, not a pitch.

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