Amazon DSP
Bettershop is part of the Amazon Ads Preferred Partner Program. We plan and run programmatic campaigns using Amazon’s shopping data, on and off Amazon.
DSP and Sponsored in the same view
In Bettershop Analytics, DSP sits next to Sponsored campaigns: cost, sales, impressions and ROAS, compared with the previous period.
What Amazon DSP is
Display, online video and Streaming TV on Amazon and thousands of external sites and apps. Audiences are built on what people actually search for and buy on Amazon.
Prospecting
New audiences similar to your customers, built on Amazon’s shopping signals.
Retargeting
People who viewed the product but didn’t buy, across devices, on and off Amazon.
Streaming TV
Prime Video, Fire TV and Twitch: the reach of TV with the targeting of digital.
External display
Third-party sites and apps reached with Amazon audiences.
What working with a PPP partner means
The Amazon Ads Preferred Partner Program brings together the agencies Amazon works with directly on the DSP. For the brand, it means campaigns run by a partner selected and supported by Amazon.
- DSP campaigns planned and run by a partner selected by Amazon Ads
- Direct discussion with the Amazon Ads team on media plans
- Upper and lower funnel in the same plan, measured on sales
- Reports shared with the brand every month
Every euro linked to Amazon sales
The DSP measures what happens after the ad: detail page visits, purchases, new customers. We combine the results with Sponsored Ads and AMC to see the full funnel.
- Sales and ROAS by campaign and audience
- Share of new-to-brand customers
- Frequency and reach
- Monthly report shared with the brand
Streaming TV and audio
With Amazon DSP you reach viewers on Prime Video, Twitch and Fire TV, plus inventory from the leading streaming and audio services, in a single buy.
Inventory availability varies by country. Logos belong to their respective owners.
Why use Amazon DSP
Efficiency
A single buy for Streaming TV, video, display and audio. No separate manual orders for each publisher.
AI and targeting
Contextual, behavioural, demographic and retargeting, using Amazon’s shopping data and the brand’s own data.
Reach
Prime Video, Twitch and Fire TV can only be bought through Amazon DSP, alongside premium display, online video and audio.
Measurement
Results measured all the way to the sale on Amazon, with AMC and dedicated studies.
A full-funnel plan
We combine audiences, formats and creative in one plan, from streaming TV to the product page.
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.