Services · Brand and content

Creative Studio: images, A+ and Brand Store

A listing that converts starts with well-made images and content. Our creative team builds them, together with the Bettershop Analytics AI tool that analyses listings, reviews and competitors before generating images and video.

What we create

All your brand’s content on the marketplaces

For Amazon, TikTok Shop, Allegro, Bol and Kaufland, in each country’s language.

Product images

Main image compliant with marketplace rules, infographics, lifestyle and comparisons.

  • Main image and infographics
  • Lifestyle and details
  • Versions for each country

A+ Content

Rich content below the listing to answer customer questions and lift conversion.

  • A+ and A+ Premium
  • Comparison modules
  • A/B tests with Amazon

Brand Store

The brand’s mini website inside Amazon, with categories, stories and featured products.

  • Structure and navigation
  • Seasonal pages
  • Traffic from Sponsored Brands

Product video

Short videos for the listing and for ads, vertical videos for TikTok Shop.

  • Listing videos
  • Sponsored Brands videos
  • Social and UGC formats

Listing SEO

Titles, bullets and attributes written for marketplace search engines and for Rufus.

  • Keyword research
  • Complete attributes
  • Native translations

Advertising creative

Creative for Sponsored Brands, Display and Amazon DSP, consistent with the listing.

  • Banners and headlines
  • DSP creative
  • Test variants
Proprietary technology

Our AI tool for images and video

Inside Bettershop Analytics we’ve built an AI generation module. First it reads the listing with a semantic analysis, then it proposes the image plan and generates the images following the brand kit and brand rules. Every image is reviewed by our team.

  • Semantic analysis of title, bullets, reviews and competitors
  • Image plan for every product
  • Brand kit and guardrails: colours, fonts and approved claims
  • Image and video generation for Amazon and TikTok
  • Final review by the creative team
Brand Store and A+

Content that tells your brand’s story

Brand Store and A+ help shoppers understand in a few seconds why they should choose your product. We start from what customers ask in reviews and questions.

  • Brand Store structure by category and product line
  • A+ that answers the most common objections
  • Consistency across listing, Store and ads
  • Updates for seasons and events
Effect of the contentSample data
Conversion before9,8%
After the new A+11,6%
A/B test on imagesWon
Brand Store visits+24%
The process

From analysis to live listing

1

Analysis

Listings, reviews, competitors and customer searches.

2

Creative plan

Messages and image sequence, approved with the brand.

3

Production

Creative team and AI tool, with every image reviewed.

4

Test and measure

Publishing, A/B tests and conversion tracking.