Selling on Kaufland
Kaufland’s marketplace started in Germany and is now active in 9 European countries, including Italy. In many categories it’s a solid alternative to Amazon, with less competition.
Why Kaufland
Kaufland brings the customers of its 1,600 stores online, in Germany and the other countries where it operates.
Source: Kaufland Global Marketplace, October 2026.
Kaufland in Europe
Multi-country account and catalogue
We open your seller account, build the catalogue in German and in the languages of your active countries, and set up pricing and shipping by country.
- Kaufland seller account setup
- Catalogue with EAN and attributes
- Translations for each country
- Pricing and shipping by country
Kaufland Ads
Sponsored product campaigns on the Kaufland marketplace, with budgets and bids managed by country.
- Sponsored Product Ads
- Budgets and bids by country
- Reports on sales and cost per order
Fulfilment by Kaufland and returns
Shipping with Fulfilment by Kaufland or from our 3PL in Europe. Returns and customer service in German and local languages.
- Fulfilment by Kaufland
- 3PL from the European Union
- Returns and customer service in the local language
- Selling through Bettershop as Merchant of Record
Kaufland accounting
We manage the admin side of Kaufland in every active country: invoices, commissions, Ads and fulfilment costs, payouts and VAT by country.
- Invoices and commissions by country
- Kaufland Ads and Fulfilment by Kaufland costs
- Payouts reconciled with the bank account
- VAT by country and OSS, summaries for your accountant
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.