Amazon Vendor shortage claims: what they are and how to recover the money
Shortages are deductions for stock Amazon says it never received. Here's how to read them, how to dispute them and why you need a systematic check.
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Practical guides on Amazon and marketplaces
What we learn every day working on Amazon, TikTok Shop and European marketplaces, explained simply.
Amazon AVN: how to prepare for the annual Vendor negotiation
Every year Amazon renegotiates terms with its Vendors. Here's what's on the table, what data to bring and the mistakes that cost you margin for twelve months.
Amazon Vendor or Seller: which model to choose
Selling to Amazon or selling on Amazon changes your prices, margins, cash flow and workload. The practical differences between 1P and 3P and how to decide.
Amazon Vendor chargebacks: the most common causes and how to reduce them
Wrong ASNs, unreadable labels, missed delivery appointments: operational chargebacks eat into Vendor margin. How to read them, dispute them and reduce them.
Amazon Vendor co-op and marketing funds: how to read and negotiate them
Co-op, promotional agreements and marketing funds are often the biggest Vendor deduction. How to read them, check them and negotiate them better.
Selling on Amazon in Europe: Pan-European FBA, EFN and warehouses
EFN, Pan-European FBA or MCI: three different ways to serve Amazon's European marketplaces. What changes for stock, costs, delivery times and compliance.
Amazon account audit: the 12-point checklist
Twelve checks to run on an Amazon account, with what to look at and the warning sign for each. A checklist to use every quarter.
How to structure Sponsored Products campaigns on Amazon
A goal-based structure makes Sponsored Products campaigns readable and easy to optimise. Match types, negatives, budgets and a working rhythm.
ACoS and TACoS: which KPIs really matter in Amazon advertising
ACoS tells you what an ad sale costs, TACoS how much advertising weighs on the total. How to read them together and set a target from your margin.
Amazon DSP: when it makes sense for a brand
Amazon DSP reaches customers beyond the search results. What it offers compared with Sponsored Ads, when it's worth it and how to measure it.
Amazon Marketing Cloud: what you can analyse (and what you can't)
What Amazon Marketing Cloud is, which questions it lets you ask of your advertising data, which audiences you can build and where it stops.
Optimising an Amazon product listing: title, bullets, images
Title, bullets, hidden keywords, images and variations: how to build an Amazon listing that gets found and convinces the people who open it.
A+ Content and Brand Stores: building a brand on Amazon
How to use A+ Content, Premium A+ and Brand Stores to explain your range, lift conversion and give your brand a recognisable identity on Amazon.
Rufus and AI search on Amazon: how to prepare your catalogue
With Rufus, shoppers ask questions instead of typing keywords. What changes for brands and what to prepare in your catalogue, with ChatGPT and other AI tools in mind too.
TikTok Shop in Italy: how to start selling
How TikTok Shop works, what you need to open a shop in Italy, how to handle shipping and creators, and what to do in the first 90 days.
TikTok Shop creators and affiliates: how to find and manage them
Open and targeted collaborations, sustainable commission, samples and briefs: how to find the creators who actually sell and manage them even when there are dozens.
TikTok Ads for e-commerce: Spark Ads and TikTok Shop campaigns
Spark Ads to boost the videos that work, GMV Max for Shop sales: how to use them together, how to set a ROI target and what to measure.
Selling on Allegro: a guide to the Polish marketplace
Allegro is the leading marketplace in Poland and is expanding across Central and Eastern Europe. What a foreign brand needs to sell well there: language, pricing, logistics and advertising.
Bol and Kaufland: two European marketplaces to consider after Amazon
Bol dominates the Netherlands and Belgium, Kaufland starts from Germany and covers several EU countries. How they work, what they ask for and how to tell whether your catalogue fits.
Merchant of Record on marketplaces: how it works and when it pays off
Who sells, who invoices, who handles returns and customer service: how the Merchant of Record model works on marketplaces, how it compares with consignment and agencies, and when it pays off.
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