Amazon Advertising
We build Amazon advertising strategies to increase conversions, improve brand awareness and win more market share. We get products onto the first pages of search and in front of the right audience.
Sponsored Ads
Sponsored campaigns
The foundation of every Amazon strategy. We manage them every day across all European marketplaces.
Sponsored Products
Ads for individual products in search results and on product pages. The format that drives the most direct sales.
- Automatic and manual campaigns
- Keyword and competitor ASIN targeting
- Search term harvesting and negatives
Sponsored Brands
Logo, headline and multiple products at the top of results, video included. To make the brand stick.
- Headline and video
- Brand keyword defence
- Traffic to the Brand Store
Sponsored Display
Display ads on and off Amazon, for people who viewed the product or similar ones.
- Retargeting people who viewed the product
- Category and competitor targeting
- Amazon audiences
Every campaign in a single view
In Bettershop Analytics we see spend, sales, ACoS and ROAS for every account and country, plus the audit by campaign type, keyword and ASIN.
AI that works on your campaigns every day
Bettershop Analytics AI agents read the data of every campaign each day, find where budget is wasted and where there is room to grow, and propose actions. Our team checks and applies them.
Continuous analysis
Spend, sales and ACoS read every day, by campaign, keyword, product and country.
Proposed actions
Bids, budgets, negative keywords and new targets suggested by AI on the account’s real data.
Team review
Every change is checked by one of our specialists before it goes live.
How we run campaigns
Every campaign starts from the product’s margin, not just revenue. That way we know how much we can spend per sale.
- Full funnel media plan per marketplace
- Structure by country, language and product family
- Bids, budgets and placements optimised continuously
- Creative: short videos, banners, dedicated images
- Promotions and discounts coordinated with campaigns
Dashboards with the KPIs that matter
We track performance with dashboards that show the main KPIs and link them to total sales, not just ad sales.
- Clicks, CPC, impressions, CTR
- ACoS, ROAS and TACoS
- Share of search and organic rank
- Ad and organic sales by product
Let’s talk about your project
The first call is free: a 30-minute working session with a senior, not a pitch.