Our Amazon Services
Market Analysis and Audit
The potential and sustainability of a project starts with an in-depth analysis and study of the market, brand and products, conducting:
- Amazon channel audit and Amazon Ads (if already existing)
- Marginality and revenue analysis
- Market Share and Market Value analysis
- Content verification (headlines, bullet points, images, enriched content and minisites)
Strategy and Account Management
We optimise and maximise your performance on Amazon in the various sales modes (Seller or Vendor); we offer complete channel management with 360° services, including:
- Setting up your Seller or Vendor account
- Registration and brand protection in Amazon Brand Registry
- Business Plan and Marketing Plan definition (promo and adv)
- Monitoring and advanced reporting for performance definition and product positioning
- Logistics management and margin/tax calculation
- Support cases management with Amazon assistance
- Amazon administrative support
Listing and Branding
We build your catalogue from an Amazon SEO perspective, selecting strategic keywords to increase visibility. We support brands in the creation of Images, Enriched Content and Amazon Minisites for consistent and distinctive communication.
- Catalogue creation and optimisation in view of SEO and keyword implementation
- Listing and content upload
- Image creation and optimisation
- Minivideo creation and optimisation
- Creation and optimisation of enriched content
- Creation and optimisation of Brand Store/Minisite
Amazon Advertising and Promo
We develop Amazon advertising strategies to increase conversions, improve brand awareness and gain market share. We index products among the first search pages and position them effectively to reach the identified target audience.
- Media Plan with Full Funnel strategy
- Set up, manage and monitor Sponsored Product, Sponsored Brand and Sponsored Display campaigns
- Creation of advertising creativity (minivideos, banners, creative content)
- Set-up, management and monitoring of DSP campaigns
- Trend and result analysis with dashboards showing key KPIs (Click, CPC, Impression, ROAS…)
- Implementation of Promo and Discount Strategies
Data driven strategy
Through our in-house Bettershop Analytics software and other innovative tools, we are able to define strategies driven by:
- Revenue analysis
- Click analysis
- Traffic and conversion analysis
- Organic positioning analysis
- Catalogue and marginality analysis
- Various other data
Accounting
We keep the administrative side of Amazon under control, so marketplace numbers match your company accounts. The service includes:
- Tax reports: VAT reports by country and rate, month-end summaries ready for your accountant
- Settlements: analysis of every Amazon payment, with sales, fees, refunds and chargebacks broken down line by line
- Reconciliations: matching settlements with bank transfers and, for Vendors, invoices, payments, chargebacks and shortages
- Fee control: checks on referral fees, FBA fulfilment and storage costs, disputing incorrect charges and claiming FBA reimbursements
Reconciliations run on our proprietary software, which reads data directly from Amazon.
Settlement reconciliation
Amazon EU · Seller account · monthly close
B
Gross sales
€ 82.914
Amazon fees
€ 21.870
Bank transfers
€ 61.044
Difference
€ 0,00 ✓
| Settlement | Marketplace | Amount | Bank | Status |
|---|---|---|---|---|
| #1201 | Amazon.it | € 18.412,30 | € 18.412,30 | Reconciled |
| #1202 | Amazon.de | € 15.906,85 | € 15.906,85 | Reconciled |
| #1203 | Amazon.fr | € 11.230,10 | € 11.230,10 | Reconciled |
| #1204 | Amazon.es | € 8.694,75 | € 8.694,75 | Reconciled |
VAT report by country
IT22% · € 6.120
DE19% · € 4.380
FR20% · € 3.050
ES21% · € 2.210
UK20% · £ 940
Fee control
Referral fees€ 12.648
FBA fulfilment€ 7.415
Storage€ 1.807
Charges to dispute
+ FBA reimbursements€ 412
+ FBA reimbursements€ 412
For whom
Whether it is your first approach or you already have a Seller or Vendor account
Not yet on the world's most important marketplace? With us you can start to increase your sales!
Do you want to improve your performance on Amazon? Let us find the best way to improve your business.
Expand your Amazon horizons into other markets, from Europe to the Middle East, from America to North Africa.
